The UCI Road World Championships will be held in Salzburg and surrounds from 19 to 24 September 2006. For six days, the city where Mozart was born will be in the focus of the cycling world. Fan groups from around the globe will visit Salzburg to experience this showdown live. For Salzburg, this event is the chance of a lifetime – an opportunity that is not to be missed.
The UCI Road World Championships 2006 in Salzburg is the first sports event of such magnitude in this region; in fact, it is one of the biggest sports events worldwide. The UCI Road World Championships 2006 in Salzburg is also considered the trial by fire of Mozart’s hometown with regard to subsequent major sports events. After all, in July 2007 the decision will be made in Guatemala City on the host of the 2014 Winter Olympics. Until then Salzburg must, between 21 and 23 June, surmount the hurdle to join the circle of candidate cities. In so doing, the winter sports paradise Salzburg believes it stands a good chance. One year after selecting the host for the 2014 Winter Olympics, the European Football Cup to be held in Austria and Switzerland is the next sports highlight in the Alpine Republic. Once again Salzburg can play host to a major event.
Based on the evaluation of the Road World Championships 2004 in Verona, executed by UCI, the following information was established in respect of Salzburg 2006: approx. 800 athletes and as many care staff from 58 nations, 800 officials, 300 persons from various delegations, 100 UCI delegates and a total of 5,000 accredited persons will be present at the run for the titles in Salzburg. In addition, at least 1,000 journalists are expected to attend and more than 50 TV stations from around the world, targeting an audience of 400 to 600 million people. The achievement of a broadcasting time of a total of 230 hours from Salzburg is a goal that would be of tremendous promotional value to Austria.
With regard to the TV production, it must be emphasised that the television images will not focus exclusively on the championship. This is best explained using the Tour de France as an example. As in the Tour de France, images of sights worth seeing, of the city of Salzburg and its surrounds will be intermittently shown during the races; the beauty of the entire region shall also be transported to the many viewers worldwide. The speakers will include corresponding information on touristic and cultural sights in their reports. Austria shall thus be presented at its best.
However, all these enumerations have not included a single visitor. From Tuesday (start of the event) until Saturday of the championship week, approximately 70,000 visitors per day are expected. On Sunday, the main racing day, as many as 150,000 to 200,000 visitors are expected. All in all this amounts to approximately 88,000 additional hotel beds filled with tourists, solely as a result of the championships and a financial touristic value of approx. EUR 12.5 million. The value-added generated by the onlookers is estimated to amount to EUR 20 million.
OK RAD WM 2005/06 | Schloss Mirabell | A 5024 Salzburg Tel. +43 (0) 662 / 2005 06 | Fax +43 (0) 662 / 2005 06-44 firstname.lastname@example.org
The UCI Road World Championships live! Follow the Races via Internet. Sport1.at is the official Live-Ticker partner of the 2006 UCI Road World Championships in Salzburg/Austria.
www.ucilive.com gives you the opportunity to see and review, live or on demand, throughout the world, UCI World Cups (BMX, Track and Cyclo-cross) and UCI World Championships (Road, BMX, Track, Mountain Biking and Cyclo-cross). Thanks to a partnership with Cycling.tv, UCI events are now accessible all over the world independently of TV broadcasts. For a very reasonable yearly subscription fee, you have now access to the most legendary footage and are able to relive the most exciting moments in cycling.
In Salzburg cycling is very popular. The bicycle is the most favoured means of transportation in the population, the network of cycle paths is one of the most densely structured throughout Austria. Additionally professional cycling is quite significant too. Thus I am especially pleased that we succeeded in our bid to host the 2006 Road World Championships in Salzburg. The World Championships as one of the biggest sport events, taking place on venues all over world and each year, is an important multiplicator for race cycling and an unforgettable event for the fans of cycling – hence the preparations run at full speed. Already now I am looking forward to the competitions and the finishes in the heart of our city!